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Dream Discover Design

The Innovation Hub epic in Design

Dream Discover Design

The Innovation Hub epic in Design

Amstel Discovery District (ADD+) is an award-winning, multi-use innovation complex where work, recreation, life and nature coexist vibrantly. A residential + work district that’s socially inclusive, ecologically sustainable and circular.

80.000m2 of mixed-use space across six buildings that allow for continuous adaptation due to its modular design. Strategically located at the center of all of Amsterdam’s innovation infrastructure, ADD+ is your right choice.

Amstel Discovery District - Programma
1
Plot 1 - The Dream
13.000m2
  • WorkSpaces - R&D - Life Sciences
  • Commercial Space
  • Facilities

Download Brochure

2
Plot 2 - The Energy
12.000m2
  • WorkSpaces - R&D - Life Sciences
  • Facilities

Download Brochure

3
Plot 3 - The Space
20.000m2
  • WorkSpaces - R&D - Life Sciences

Download Brochure

4
Plot 4 - The Inspiration
18.100m2

SOLD

Link to project →

5
Plot 5 - The Generous
8.400m2
  • Short Stay Appartments
  • Museum / Expo venue

Download Brochure

6
Plot 6 - The Narrative
8.500m2
  • Free Market Housing
  • Commercial Space
  • Facilities

Download Brochure

aiming for

Amstel Discovery District ADD+ is a flexible and sustainable Innovation-Design District where work, recreation, life and nature coexist vibrantly in one environment. The perfect blend of R&D, workspaces, studios, labs, living space, recreational facilities, retail and commercial areas, that ensure lively activity throughout the day. 

At every corner of its 80.000m2  it stands out as a visually captivating landmark allowing for harmonious diversity and innovative interaction. The design choices enhance the overall atmosphere, fostering a stimulating environment that inspires creativity, collaboration, and innovation. A complex where leading companies and knowledge institutions cluster and build networks with startups, incubators and drivers. Located strategically in the vicinity of public transport and urban facilities.

Overarching principles of sustainability for ADD+ include environmental responsibility, resource efficiency, and human well-being. A development with BREEAM Excellent, Paris-Proof and WELL standards that integrates sustainable practices into their design and operations, helping create a more environmentally conscious and socially responsible future, supporting scientific advancement and innovation while minimizing their ecological footprint.

The Buildings

Buildings - single icon rendered_Plot 1 - mini render-01

Plot 1 - The Dream
13.000m2

WorkSpaces - R&D - Life Sciences
Commercial Space
Facilities

Plot 2 - The Energy
12.000m2

WorkSpaces - R&D - Life Sciences
Facilities
 

Plot 3 - The Space
20.000m2

WorkSpaces - R&D - Life Sciences


Plot 4 - The Inspiration
18.100m2

SOLD

Link to project →

Plot 5 - The Generous
8.400m2

Short Stay Housing
Museum / Expo
Facilities

Plot 6 - The Narrative
8.500m2

Free Market Housing
Commercial Space
Facilities

Interested in
Amstel Discovery District ADD+?

Looking for a new balance in living? Wanting space for your start-up venture in a highly innovative,  beautifully designed space? Wanting to establish your LHS or R&D facilities in Amsterdam? Let’s talk.

Innovation

Working

As a Life & Health Sciences ready development, the casco of the buildings are conceived to accommodate R&D activities throughout its 45.000m2. One of the key features of its suitability is the generous floor height of 4.2 meters, providing ample vertical space for advanced equipment, experimentation setups, and efficient workflow. This spacious layout allows for the installation of state-of-the-art laboratory equipment and all the necessary adjacent technologies and facilities, while ensuring comfortable working conditions for researchers and staff.

  • 45.000m2 of LSH-ready workspace.
  • Ready to accommodate all kinds of office layouts. 
  • Freehold land (no ground lease).
  • ADD+ offers a unique combination of spaces and mixed use which makes its offer distinctive and ahead of comparable LSH Hotspots in Amsterdam. 

Residential

Living

By having different architectural expressions, Amstel Discovery District ADD+ not only stands out as a visually captivating landmark but also allows for a harmonious blend of diversity within the complex. This design choice enhances the overall atmosphere and fosters a stimulating environment that inspires creativity, collaboration, and innovation. The living areas of the district offer a full range of housing possibilities for its residents, ensuring socially inclusive access for individuals from all backgrounds to enjoy living in Amstel Discovery District ADD+. 

 
  • 154 Short Stay Apartments
  • 146 Free Market Apartments
  • Social and Mid Rent Apartments
  • Food court and retail shops
  • Incubators for students and entrepreneurs
  • Recreational Facilities, green roofs and public spaces.

Meditation & Fitness

Wellbeing

Inspiration is key to Amstel Discovery District ADD+. The architectural design of the buildings and the on-site byDesign museum will fuel your imagination, while the wellness and fitness facilities will nourish your body and mind. Nestled within our bustling innovation and design district lies a sanctuary of tranquility and self-discovery: the Meditation Center. As the heartbeat of the district’s well-being pillar, this haven offers residents and workers a respite from the frenetic pace of urban life. Amidst sleek architectural marvels and cutting-edge innovations, individuals can reconnect with their inner selves through mindfulness practices and activities tailored to balance the mind, body, and soul. From rejuvenating yoga sessions to guided meditation classes and holistic wellness workshops, there’s something for everyone seeking solace and balance.

Museum & Expo

Recreation

The byDesign Museum and Expo venue at ADD+ is a step into the realm of design excellence and technological innovation. A beacon of sophistication and ingenuity, this venue serves as a global nexus for visionary designers hailing from diverse corners of the globe, while preserving the strong Dutch identity of Amsterdam at its core. 

The convergence of cutting-edge technologies with acclaimed age-old craftsmanship creates a mesmerizing tapestry of never-seen-before innovation. Witness traditional, high quality materials seamlessly intertwining with avant-garde techniques in ways that defy convention and are delightfully unique. From captivating installations to thought-provoking exhibits, byDesign Museum pushes the boundaries of design, inspiring awe and igniting imaginations. The byDesign Museum at ADD+ embarks you on a journey where creativity knows no limits.

Location & Accessibility

ADD+ IS REMARKABLY WELL CONNECTED

By car: The entrances and exits of the A10 (Amsterdam ring road) and the A2 (towards Utrecht) are less than a kilometer away from Amstel Discovery District (ADD+).

By public transport: Overamstel metro station is just 125 meters away at a junction where lines 50 and 51 meet. A metro departs every 5 minutes to the RAI venue (1 stop) and South train station (2 stops). And every 10 minutes in the direction of Amsterdam’s Amstel and Duivendrecht train stations (2 stops), the Johan CruijffArena and Amsterdam Central Station.

Visibility: more than 190.000 cars pass by ADD+ daily.

ADD+ is strategically located at the heart of a transforming city.

Housing and Business Developments: The area is becoming a mixed-use environment. More housing projects are being added in this area. This will make the neighborhood a livelier environment 24/7.

Hotels: There are six four-star hotels within a 15-minute walk of ADD+ (plus two opening in 2025 and 2026), of which Leonardo Royal Hotel is the nearest at only 200 meters away. ADD+ has 2700+ beds available at walking distance. Spaces can also be rented for events and the restaurant offers the possibility of a business lunch or dinner.

  1. Leonardo Royal Hotel
  2. Postillion Hotel
  3. Van der Valk Hotel  
  4. Mercure Hotel
  5. Ruby Emma Hotel& Bar
  6. Bastion Hotel
  7. De Centrale Hotel
  8. MATE Hotel

FAQS

It’s 100% freehold, private land. It’s owned by Projectontwikkeling & Grondbedrijf Zuidpark B.V. (PGZ B.V.) , Merellaan 1, Son en Breugel.

Phase 1 Zoning plan [Plots 1, 2, and 3: workspaces] has been irrevocably established in 2021. An environmental permit can be applied for. Construction works can start after approval. Construction time approx. 2.5 years.

Phase 2 zoning plan [Plots 4, 5 and 6: housing] is expected to be irrevocably adopted in the second half of 2024, after which the environmental permit for the homes can be applied for. Construction time approx. 1.5 to 2.5 years.

– Food court
– Fitness room
– Coworking facilities
– Meditation hall
– Community center
– Museum/Expo
– Health center
– Incubators for students and entrepreneurs
– Short-Stay apartments

We are allowed to establish companies up to and including environmental category 3.2 in phase 1.

– Biotech laboratory
– Pharma laboratory
– Medtech laboratory
– Quality laboratory
– Hospital laboratory
– Forensic laboratory
– Building physics laboratory

All physics R&D activities are allowed.

A 2-level underground parking garage is provided under the buildings of phase 1 with 254 car parking spaces. 15% of the 254 car parking spaces are equipped with a charging station. Users can take out a subscription at competitive rates. Free bicycle sheds are also provided with room for approximately 2753 spots (2569 underground and 184 on ground level).

Projectontwikkeling & Grondbedrijf Zuidpark B.V. (or PGZ B.V.), Merellaan 1, Son en Breugel is the owner.
Connecting Concepts B.V. is the concept developer company behind the full ideation, conceptualizing and planning of ADD+.
Mecanoo architects made their magic to turn Connecting Concepts ideas into a fully realizable, award-winning, sustainable, strong and sound architectural reality.

They were named after DESIGN, each building owning one letter from the word while considering their own uniqueness and purpose. Therefore: The Dream, The Energy, The Space, The Inspiration, The Generous and The Narrative.

ADD+ stands for Amstel Discovery District, formerly Amstel Design District. The project evolved into a more inclusive, broader multi-use development calling for a new vision and a new name, where not only design, but also discovery and dreaming played a fundamental part. The plus symbol (+), as a visual representation of the word “ADD” points to the expansive vision of the concept in which innovation and growth can be achieved by adding and combining different elements in new and eclectic ways. That’s the soul of ADD+.

Let's Talk.

Contact us, we will be happy to get on a call or book a meeting to tell you more about Amstel Discovery District ADD+. Meanwhile we kindly invite you to download our brochure.

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